The leaders in retail financial services industry are maximizing the value of existing customer relationships to drive new levels of profitability. They are concentrating on organic growth through cross-selling and up-selling, while addressing a major threat to all companies in the industry; customer attrition.
In these troubling economic times it is more profitable to focus on maintaining customer loyalty than creating new customers. It actually costs nearly five times more money to attract a new customer than to retain an old one. This is why the leaders in retail financial services industry are looking for ways to maintain customer loyalty more and more.
In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction. Infor CRM Epiphany can help give a better customer experience which leads to a higher level of customer loyalty which leads to better ROI.
AS/400 Research Library
