When the economy was still in a growth mode, it was easy for BtoB marketers to keep paying for more new leads to feed the funnel. Now, as efficiency has become the rule of the day, companies realize they can't afford to let valid contacts waste away in their database. They have to get smarter about how they find and follow-up on leads.
As a result, more and more companies are putting a new emphasis on nurturing the leads they have and finding more effective ways to convert leads through the various stages of the marketing and sales funnel.
In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.
AS/400 Research Library
