Rethinking Marketing for Today's Customer Engagement

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With the free and open access to information the internet has allowed, today’s sellers must now beware as buyers are conducting pre-purchase research on the web.  Customers self-educate and engage in content long before they are ready to talk to a vendor.  

The following expert e-Guide explores the shift in the balance of power and influence between seller and buyer. Uncover how this has created a need for a transformation in digital marketing approaches and what you can do to cope with it. 

Vendor:
UStream
Posted:
Feb 8, 2021
Published:
Mar 13, 2014
Format:
PDF
Type:
eGuide
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