RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
EGUIDE:
This e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.
WHITE PAPER:
Today's new remote reality makes collaboration tools more important than ever. In this white paper, learn about a study conducted by Forrester Consulting on behalf of Slack which zeroed in on the benefits teams saw after switching to Slack.
EGUIDE:
Customer experience (CX) represents the majority of AI business value through 2020, according to Gartner. Read this e-guide to learn the many different ways AI can change how customers interact with your business.
EBOOK:
This expert handbook explores how to leverage context-aware technologies to create appropriately personalized customer experiences. Discover how to deliver on the promise of personalized content delivery with tools and strategies for web content management, marketing automation, machine learning, and more.
WHITE PAPER:
Master data management is playing a key role in the cloud customer data platforms that are revolutionizing customer service. Download this expert guide today to learn how Informatica and other platforms are using master-data backed CX technology to improve omnichannel experiences, personalize service, and decrease customer churn.
EGUIDE:
In this e-guide, experts reveal four chatbot challenges. Learn how to overcome each one, so you can focus on driving innovation in the contact center.
EGUIDE:
The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost.
EGUIDE:
This e-guide highlights how Disney, Cincinnati Bell, and other organizations can benefit from digital data and analytics to help improve customer experiences. Don't let valuable data slip through your fingers -- read now to learn how to take advantage of available customer information that results in maximum benefits for you and your customers.
EZINE:
In this week's Computer Weekly, as the US ramps up semiconductor sanctions on China, we examine the ramifications across the tech sector. Cyber criminals are turning to new forms of encryption – we talk to the Dutch researchers trying to catch them. And we look at what cloud providers need to do to improve customer experience. Read the issue now.