WHITE PAPER:
In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.
WEBCAST:
This interactive panel webinar addresses three major pivot points for optimizing your demand capture capabilities moving forward – actions you should be considering to protect revenue in the short term and achieve breakthrough success in the future. Watch it here to learn more.
EBOOK:
In this e-book, “Focusing on the 3 Ps for ABM Revenue at Scale,” we discuss how you can implement ABM 2.0 to better inform your marketing efforts and meet your sales team’s needs.
EBOOK:
To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision. In the e-book, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable
WEBCAST:
In this webinar, Eric Wittlake, Sr. Marketing Analyst, TOPO, discusses new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team.
WHITE PAPER:
In B2B marketing, small changes can mean big differences to the success of marketing programs. But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
WHITE PAPER:
In this research, we analyze the evolution of the static application security testing market, and evaluate its vendors according to their business and technology vision, as well as their ability to execute against that vision in their products and services.
WHITE PAPER:
IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.
EGUIDE:
In this e-guide, learn about innovation in software-defined networking and network functions virtualization technologies for next-generation networks, and one IT pro's strategies for improving Wi-Fi in a device-saturated dormitory.
WHITE PAPER:
This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
