EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EZINE:
In this week's Computer Weekly, we find out how Lush has modernised authentication, governed by a desire to care for customer data. We talk to Nasa's CDO about data as a strategic asset. And we foreground a call for the government and the Post Office to compensate Horizon victims without delay. Read the issue now.
EZINE:
Countries in the Middle East see technology as an industry of the future and are investing heavily in the sector as part of their economic diversification plans. Read in this issue how the latest development will see a $60m venture capital fund, based in Bahrain, invest in 120 early-stage startups across the Middle East region.
EGUIDE:
IT leaders are used to doing more with less, but the pandemic has forced many organisations to reassess whether the way processes have always been run, is optimal. With people having to work from home, many organisations have needed to automate previous manual tasks, in order to remain operational.
EZINE:
In this week's Computer Weekly, as the Information Commissioner calls on police forces to slow down the introduction of facial recognition, we examine the issues. We look at what the use of DevOps methods means for storage strategy. And we talk to Microsoft's global cyber security chief. Read the issue now.
WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
EZINE:
In this week's Computer Weekly, we look at the technologies needed to support deep learning and AI applications in your organisation. We hear about Southern Water's data management overhaul and the benefits achieved from centralising its data team. And we examine best practice in managing large-scale Docker implementations. Read the issue now.
WHITE PAPER:
In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
EZINE:
In this week's Computer Weekly, two years after the Kalifa report laid out a roadmap for continued fintech sector growth, UK entrepreneurs and startups are worried about the lack of progress. We look at the top tech trends in retail and find out which companies are leading the way. And we examine six ways to slash IT emissions. Read the issue now.
EGUIDE:
In this e-guide: HR software had long been a relatively backward zone of enterprise software before the Covid-19 pandemic. It had been catching up, as organisations applied digital approaches drawn from customer experience to employee experience, encompassing the journey from recruitment, through working and learning, to moving up or moving on.
