EZINE:
In this week's Computer Weekly, we talk to PepsiCo's digital director about delivering innovation in customer experience. Our first buyer's guide of 2022 examines hybrid cloud storage. And we find out how Arkwright and Granville from the BBC sitcom Open All Hours are inspiring retailers 40 years on. Read the issue now.
EGUIDE:
This e-guide features some of our coverage of AI: showing it realised for business benefit, interacting with the containerisation trend and cyber-security and cogitated upon with scholarly seriousness.
WHITE PAPER:
View this white paper to learn why social login -- with permission-based access to first-party identity data -- is the better option for getting the kind of information that creates relevant cross-channel experiences. Read now to explore the basics of social login, best practices, and benefits for consumers and businesses.
EGUIDE:
This expert e-guide discusses how to measure success with mobile, social, and analytics with a new set of metrics. Also, discover Forrester Research Inc. analyst Mike Gualtieri's four steps to developing a customer data management strategy that allows you to successfully leverage analytics.
WHITE PAPER:
In this white paper, Stowe Boyd of GigaOM Research explores:The current state of the workforce: What is the new normal? How HR and technology leaders can work together to responsibly invest in social technologies? What HR must become to embrace the modern workplace and earn a seat at the executive table.
EGUIDE:
This essential e-guide delves deep into what it takes to provide integrated multi-channel customer experiences, with insights from experts including Ernan Roman, President of Ernan Roman Direct Marketing.
WHITE PAPER:
Did you know that according to a report by the McKinsey Global Institute, business can unlock up to $1.3 trillion in business value by leveraging social technologies? However, if your company isn't armed with the right knowledge, tools, and skill set, those financial (and other CRM) benefits will be out of reach.
CASE STUDY:
This case study describes how MSU leveraged business intelligence and predictive analytics to gain deep insight into an individual alum's potential to give.
WHITE PAPER:
Whether you're in the financial, medical, or other industry, there are unique regulatory and legal requirements to consider when interacting on social media. In this informative resource, learn how a social relationship platform can help you manage all the areas of social media compliance,
WHITE PAPER:
Consult the following research brief to uncover what it takes to measure social media in a way that can deliver actionable insights to drive higher business value. Discover what to track, why, and what other successful businesses are doing to get the most out of social media.
