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OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
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What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
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With a job management system, you can automate job management for easier, more effective management across a complex IT landscape. View this informative resource to explore the benefits of the Hitachi JP1 job management system.
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Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
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Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
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The reality of today's empowered consumer has made it imperative for you to provide superior customer interactions at every opportunity. What is needed is a holistic approach to business process to serve the goal of delivering a world class customer experience.
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Check out this informative resource for an overview of a customer relationship management (CRM) suite that helps you make the most of your interactions and gain valuable customer insight to deliver measurable business results.
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This resource introduces an enterprise mobile field service strategy that gives you the power to receive and process work orders in the field, allowing you to be more responsive to customer needs and drive success.
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To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
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While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
