WHITE PAPER:
Open this white paper to learn how to keep up with trends in marketing communication and demand generation to continue moving buyers through your sales funnel.
WHITE PAPER:
On their own, few marketing or sales teams can fulfill the constant need for fresh, hot leads to fill their pipelines. Open this whitepaper to be able to better assess the wide array of sales funnel marketing offerings available to your organization.
WHITE PAPER:
In this comprehensive report, view survey results of how companies today are leveraging technology-enabled capabilities such as "big data" and analytics, digital marketing, apps, and APIs. Find out what separates the top performers from the pack, and get key recommendations to help put your business on the right side of the "digital divide."
WHITE PAPER:
This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
WHITE PAPER:
With increasing competition from convergence players in TV, telecommunications and the Internet, the media and entertainment industry is confronting unparalleled complexity, dynamic change and pressure to innovate.
WHITE PAPER:
The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
WHITE PAPER:
In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
WHITE PAPER:
A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
WHITE PAPER:
While retailers are heeding the daily drumbeat of pundits on the importance of focusing on the customer experience, a gap remains between what retailers are delivering and what shoppers expect.
