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Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end business operations to develop powerful marketing programs.
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The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.
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This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship.
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What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
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When opting for an outsourcing program, CIOs should check the reliability, financial stability and reputation of service providers, advices Shailesh Joshi, head of corporate IT at Godrej Industries. Get further outsourcing insights in this resource.
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Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
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To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
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The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more.
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In this comprehensive report, view survey results of how companies today are leveraging technology-enabled capabilities such as "big data" and analytics, digital marketing, apps, and APIs. Find out what separates the top performers from the pack, and get key recommendations to help put your business on the right side of the "digital divide."
